In this case, the business below received four negative reviews in one day, and each profile was leaving negative reviews for several different massage shops but leaving a positive review for the same competitor. When you find profiles bolded and leaving you a negative review while leaving your competitor a glowing review, this is usually a sign the person behind the review is the competitor. In these cases, the reviews are usually left all at once and in a short period of time. In this example, a business in Amsterdam received many one-star reviews from the same person who was also sending them threatening emails. There are many instances where a single individual will leave a review of his/her “experience” after creating multiple profiles and asking friends to post negative reviews about a business they have an agenda against. Since it’s highly (highly!) unlikely the same person went to all those different rehab centers (there were many), the reviews were removed. This case involved someone leaving negative reviews for several topically related businesses, namely drug rehab centers throughout Florida. The review contradicted itself and seemed outlandish, so the review was removed. (Note: The original review has been removed. The person leaving the review claimed the school offered him an illegal drug and was affiliated with racist organizations.
My first review example involves an illegal and racist review left against a school. I wanted to share the outcomes so anyone experiencing a similar situation will have an idea what can be done to help their website. Here are a number of real review cases I have worked on recently. There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but there are also many scenarios where it is likely Google will remove the negative reviews. On the Google My Business Forum, where I volunteer as a Top Contributor, we frequently see themes and threads from business owners who want Google to remove their negative reviews.
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